Fact is that social responsibility investment can increase the soft actual strength of the enterprise, for example, cheap nike shoes enterprises tend to be in the same market competition to gain a high brand image, and then improve the public on internal corporate culture and value concept awareness and recognition, and enhance consumer confidence, promotion and the local community and government relations.
We have had in the previous period mentioned in the article "nike outlet store sweatshop" on enterprise soft strength to form a tremendous negative impact, and "Fuji twelve in a row. " incident lets Foxconn became the lack of humanistic care "cheap labor" factory of pronoun.
Unilever's nike basketball shoes company is the world's largest tea buyer. In 1999, Unilever in Kenya company plans to the concept of sustainable development applied to local tea production, and to develop announced a pilot program. The program is designed to improve production efficiency, improve sustainability and environmental management.
没有评论:
发表评论